Masivo Media Improves Credit Card Decline Salvage for Subscription Products by 324%
Masivo Media sells memberships for magazines, ID theft protection, discount savings and fi telemedicine, to the subprime demographic (Merchant Category Code 5966). Masivo Media primarily sells over the phone and their monthly products retail for $15 to $35 per month, with an AOV (Average Order Value) of $26.
Falsely Rejected Credit Cards Resulted in High Decline Rates
Before reaching out to FlexPay, Masivo Media was recovering 10% of credit card declines, reattempting them on a recurring schedule. “Because Masivo serves the subprime marketplace,” expands President Noam Egosi, “we routinely run into a 40% credit card decline rate. Since many of these transactions are falsely rejected – so theoretically salvageable – we developed an in-house system for recovering these customers and managed to consistently salvage one out of ten (10% recovery rate) on our own.”
I tell everybody that will listen to us, to use FlexPay. We’re big fans.Noam Egosi, President, Masivo Media
Thanks to an existing integration point, FlexPay was enabled on Masivo Media’s Orange (CRM) platform, causing all rejected transactions to be routed through FlexPay’s AI-driven, decline salvage engine. “Because implementation adding a number of MIDs and bundles, the activation process did take a little longer than we expected, but our teams worked well together to make it happen,” explain Egosi. “Before learning about FlexPay, we didn’t even know that decline-salvage firms existed, to be honest. When we learned that FlexPay’s fees are only charged on additional recovered customers, it was an easy decision for us at Masivo.”
A 324% Performance Improvement
Following FlexPay’s integration; Masivo Media’s salvage rate rose from 10.0% to a staggering 42.2% average since March 2019, representing a 324% performance improvement. As a subscription business, this notable spike in recovery has also produced a 12% jump in precious LTV (Lifetime Value) and increased Masivo Media’s bottom-line profitability by 50%. “I tell everybody that will listen to us, to use FlexPay,” Egosi enthusiastically beams. “We’re big fans.”
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